Nadm /Facial Moisturizer Serum
Identity / Packaging / Website
I was in charge of creating an identity for Nadm, an organic oils & natural extracts without any chemicals for skin. The brand’s objectives were carefully selected ingredients, quality and freshness. Their main goal was to design an identity inspired by the Maghreb countries yet stay minimal. The name, the typography and the color palette are to represent the warm, soft and sensual landscapes of the Sahara.
All the graphic guideline is based on a minimalist style, with clean lines for illustrations, recycled paper texture, modern and silky photography.