Elxr Juice

Superfood brand providing cold-pressed juices, protein-dense and plant-based mylks, tonic waters, Toronto-based.

UX/UI

Art Direction

Identity

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They wanted a strong, modern, colorful and sporty identity while highlighting the natural ingredients with health in mind. Running with the theme of a “modern apothecary” we landed on a strong word mark that lends itself to themes; health, nutritional science and the elements - periodictables.

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To underline and enhance their products, we preferred nude backgrounds tones and large impactful typefaces.

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