Elxr Juice Lab / A Modern Apothecary
Branding / Website / Print Brochure/ Packaging
Exlr is a new brand of cold pressed juice based in Toronto. They wanted a strong, modern, colorful and sporty identity while highlighting the natural ingredients with health in mind. Running with the theme of a “modern apothecary” we landed on a strong word mark that lends itself to themes; health, nutritional science and the elements - periodic tables.
Art Direction with – Jackson Wynne
Pictures by Elxr Juice Lab
To underline and enhance their products, we preferred nude backgrounds tones
and large impactful typefaces.