Elxr Juice Lab / A Modern Apothecary

Branding / Website / Print Brochure/ Packaging

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Exlr is a new brand of cold pressed juice based in Toronto. They wanted a strong, modern, colorful and sporty identity while highlighting the natural ingredients with health in mind. Running with the theme of a “modern apothecary” we landed on a strong word mark that lends itself to themes; health, nutritional science and the elements - periodic tables.

 

Art Direction with – Jackson  Wynne

Pictures by Elxr Juice Lab

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To underline and enhance their products, we preferred nude backgrounds tones
and large impactful typefaces.

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