Elxr Juice

UX/UI

ART DIRECTION

IDENTITY

Exlr is a new brand of cold pressed juice based in Toronto. They wanted a strong, modern, colorful and sporty identity while highlighting the natural ingredients with health in mind. Running with the theme of a “modern apothecary” we landed on a strong word mark that lends itself to themes; health, nutritional science and the elements - periodictables.

To underline and enhance their products, we preferred nude backgrounds tones and large impactful typefaces.